Always a pleasure


The same passion, hardwork and determination that characterised the early beginnings of the Rivero family’s journey into creating great wines 5 generations ago proudly runs through the heart of everything we do today.


In 1899 we began our winemaking adventure in Arnedo, La Rioja.

Olegario Rivero, the first generation of the family, began making wine in a small cellar in the center of the town of Arnedo (La Rioja). The wine he made was then sold to the local people, in wineskins and boots. 

This way of marketing wine meant that years later, the second generation, Agapito Rivero, specialized in a trade, the boot maker, which was necessary at a time when wine was marketed in a very different way to today. In addition to making boots and wineskins, the wineskins makers also served customers and acted as intermediaries between harvesters and buyers.


The family business was passed on to the third generation, composed of Amador and Faustino Rivero, whose intuition told them there could be a great future for wine so they decided to dedicate themselves exclusively to this business.

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They bought grapes in several towns in La Rioja Baja, such as Bergasa, Quel, Autol and Aldeanueva de Ebro, to make wine that they sold in bulk and wineskins that they made themselves, and sold it directly to nearby markets such as Soria and Burgos.


Later, during the 1950s, the Rioja market expanded to areas such as the Basque Country, Catalonia and Galicia, selling the wine in chestnut barrels.

During this period, the Rivero family continued to perfect their winemaking techniques, including selling to other commercial firms in Rioja who were already trading in wine. This introduced them to new parts of the market and, in the mid-1960s, they decided to buy the first bottling machine to sell their own wine, giving rise to the “Chitón” brand.


It was not until the end of the 60s and 70s, coinciding with the great development experienced by the D.O.Ca. Rioja from the last third of the 20th century onwards, for the first wines to be bottled under the name of Faustino Rivero Ulecia.

At the end of the 70s, the family business took on a more entrepreneurial concept, bringing in the fourth generation, Agapito and Jesús Rivero, with specific training that provided the know-how for the growth of the winery. The change began with the construction in 1980 of a new, larger winery on the outskirts of the town, allowing more space for the ageing of wine


The decade of the 80s and 90s was key for the expansion of the winery, becoming pioneers in exporting Rioja wine abroad and being market leaders in countries such as Denmark and Sweden.

In response to the needs of these markets, the family began to take an interest in other wine-growing regions, which led them to end up making their own wine in Navarra and Utiel-Requena.


Our wines

Faustino Rivero Ulecia is a wine group born in La Rioja that produces and markets wine in the main wine regions of Spain.

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