Olegario Rivero, the first generation of the family, began making wine in a small cellar in the center of the town of Arnedo (La Rioja). The wine he made was then sold to the local people, in wineskins and boots.
This way of marketing wine meant that years later, the second generation, Agapito Rivero, specialized in a trade, the boot maker, which was necessary at a time when wine was marketed in a very different way to today. In addition to making boots and wineskins, the wineskins makers also served customers and acted as intermediaries between harvesters and buyers.
They bought grapes in several towns in La Rioja Baja, such as Bergasa, Quel, Autol and Aldeanueva de Ebro, to make wine that they sold in bulk and wineskins that they made themselves, and sold it directly to nearby markets such as Soria and Burgos.
During this period, the Rivero family continued to perfect their winemaking techniques, including selling to other commercial firms in Rioja who were already trading in wine. This introduced them to new parts of the market and, in the mid-1960s, they decided to buy the first bottling machine to sell their own wine, giving rise to the “Chitón” brand.
At the end of the 70s, the family business took on a more entrepreneurial concept, bringing in the fourth generation, Agapito and Jesús Rivero, with specific training that provided the know-how for the growth of the winery. The change began with the construction in 1980 of a new, larger winery on the outskirts of the town, allowing more space for the ageing of wine
In response to the needs of these markets, the family began to take an interest in other wine-growing regions, which led them to end up making their own wine in Navarra and Utiel-Requena.
Faustino Rivero Ulecia is a wine group born in La Rioja that produces and markets wine in the main wine regions of Spain.